Skip to content


  1. Peter Gustafsson
    2022-01-01 @ 21:18


  2. Peter Gustafsson
    2022-04-24 @ 17:20

    Ett annat bra lÀstips Àr: Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games, av Amy Jo Kim.


  3. Peter Gustafsson
    2022-11-01 @ 08:55

    Casey’s Guide to Finding Product/Market Fit

    Finding Product/Market Fit with Network Effects


  4. Peter Gustafsson
    2023-03-19 @ 13:39


  5. Peter Gustafsson
    2023-04-03 @ 07:40

    Three big learnings supporting 200+ early-stage Founders that aren’t often discussed …

    1. Documenting the hypothesis is just as important as testing the hypothesis.

    → You need to hold yourself accountable and get it down on paper. When your vision is confined in your head, it’s far easier to manipulate and fall victim to bias.

    2. There is no hedging pre-product/market fit.

    → It’s really, really hard to understand one ICP well, let alone two. Splitting time and resources to serve two distinct markets will only yield both paths suffering

    3. Founder-led sale is a scientific process.

    → This is no ordinary sales process—it is a meticulous scientific experiment. It’s about deeply understanding and interviewing the ideal target market, specific problem identification, and isolating where to double down re: vision. Revenue is a lagging indicator of a successful experiment.


  6. Peter Gustafsson
    2023-08-08 @ 10:52

    Material Security’s Path to Product-Market Fit
    — Find Your Winning Idea by Selling Products That Don’t Exist Yet


  7. Peter Gustafsson
    2023-08-30 @ 20:18

    Vanta’s Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code


LĂ€mna ett svar

Din e-postadress kommer inte publiceras. Obligatoriska fÀlt Àr mÀrkta *