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  1. Peter Gustafsson
    2022-01-01 @ 21:18


  2. Peter Gustafsson
    2022-04-24 @ 17:20

    Ett annat bra lästips är: Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games, av Amy Jo Kim.


  3. Peter Gustafsson
    2022-11-01 @ 08:55

    Casey’s Guide to Finding Product/Market Fit

    Finding Product/Market Fit with Network Effects


  4. Peter Gustafsson
    2023-03-19 @ 13:39


  5. Peter Gustafsson
    2023-04-03 @ 07:40

    Three big learnings supporting 200+ early-stage Founders that aren’t often discussed …

    1. Documenting the hypothesis is just as important as testing the hypothesis.

    → You need to hold yourself accountable and get it down on paper. When your vision is confined in your head, it’s far easier to manipulate and fall victim to bias.

    2. There is no hedging pre-product/market fit.

    → It’s really, really hard to understand one ICP well, let alone two. Splitting time and resources to serve two distinct markets will only yield both paths suffering

    3. Founder-led sale is a scientific process.

    → This is no ordinary sales process—it is a meticulous scientific experiment. It’s about deeply understanding and interviewing the ideal target market, specific problem identification, and isolating where to double down re: vision. Revenue is a lagging indicator of a successful experiment.


  6. Peter Gustafsson
    2023-08-08 @ 10:52

    Material Security’s Path to Product-Market Fit
    — Find Your Winning Idea by Selling Products That Don’t Exist Yet


  7. Peter Gustafsson
    2023-08-30 @ 20:18

    Vanta’s Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code


  8. Peter Gustafsson
    2023-09-30 @ 08:45


  9. Peter Gustafsson
    2023-10-10 @ 19:52

    The article discusses the elusive concept of ”product-market fit” and its significance in the world of startups and businesses. It begins by highlighting the mystique surrounding this term, with some regarding it as almost magical, while others struggle to find it, even questioning its existence.

    Product-market fit is crucial for startups’ success, as it determines whether a product or service aligns with the needs and desires of a specific market. If a product is already in demand and customers are buying it, the focus is on making it better, cheaper, or offering a unique advantage. However, for new products, it’s essential to validate that customers have a pressing problem worth solving and that they will take action.

    The article references Marc Andreessen’s statement from 2007, emphasizing that ”the only thing that matters is getting to product/market fit.” This fit means being in a good market with a product that satisfies that market’s needs.

    It provides 18 signs that a company hasn’t found product-market fit, such as an undefined ideal customer, a lack of clarity in the customer journey, long sales cycles, low customer lifetime value, and more. Conversely, it lists 23 signs that indicate a company has achieved product-market fit, including high lead generation, rapid sales growth, shorter sales cycles, predictable conversions, and enthusiastic customer feedback.

    The article suggests several frameworks for approaching product-market fit, including ”Nail it – then Scale it,” ”Baboom,” ”Superhuman – engine for Product Market Fit,” ”Gamethinking,” and ”Steve Blank – 4 steps to Epiphany.” These frameworks offer guidance on understanding customer problems, validating solutions, and achieving product-market fit.

    In summary, the article underscores the critical importance of product-market fit for startups and provides insights and frameworks to help businesses identify and attain it. It emphasizes the need for a deep understanding of customer problems, a focus on high-priority issues, and ongoing testing and validation of solutions.


  10. Peter Gustafsson
    2024-04-11 @ 06:31

    First Round – Levels of PMF
    Product-Market Fit Isn’t a Black Box — A New Framework to Help B2B Founders Find It, Faster

    Most people describe finding product-market fit as an art, not a science. But when it comes to sales-led B2B startups, we’ve reverse engineered a method to increase the odds of unlocking it. We’ve worked with some of the world’s most iconic enterprise founders and distilled what they did in their first six months into a series of tactical sessions for taking a straighter path to PMF. Today, we’re open sourcing the first session, which shares how we’ve broken PMF down to an incredibly granular level in order to help more builders get there faster.


  11. Peter Gustafsson
    2024-04-11 @ 06:33

    Sequoia – The Arc Product-Market Fit Framework

    Finding product-market fit is the central quest of every early-stage startup. As we have seen over years of partnering with companies before they reached PMF, there are many ways of thinking about and approaching this quest. We walk founders through the following framework during Arc, our company-building immersion for pre-seed and seed stage companies. Rather than diagnosing whether you have product-market fit, this framework outlines three distinct archetypes of PMF which help you understand your product’s place in the market and determine how your company operates.


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