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  1. Peter Gustafsson
    2022-07-13 @ 17:29

    Consumer marketers are often tapping into a range of emotions (status, self-worth, love, acceptance). In B2B, the grandaddy of emotions is fear. Fear of making a bad decision and the consequences of making a mistake. Fear of looking stupid.

    https://twitter.com/aprildunford/status/1546875330413182976

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