Skip to content

1 Comment

  1. Peter Gustafsson
    2023-10-10 @ 19:50

    The article emphasizes the critical importance of effective onboarding for salespeople, comparing it to the well-understood significance of onboarding for new customers. The author argues that many organizations neglect proper onboarding for their sales teams, which can have detrimental consequences.

    The key points made in the article are:

    The Value of Sales Onboarding: Effective sales onboarding is crucial for rapidly getting new sales hires up to speed, as slow or missed sales opportunities can lead to significant revenue losses.

    Financial Impact: The article underscores the financial impact of improving sales onboarding. It suggests that increasing the success rate of salespeople, reducing the time to productivity, and retaining top-performing sales reps can significantly impact a company’s bottom line.

    Benefits of Employee Success: Effective onboarding not only benefits individual salespeople but also enhances the overall performance of the organization. It sets a higher standard for new hires and encourages improvement among existing sales professionals.

    Clarity and Alignment: Sales onboarding forces organizations to be clear about their sales processes, customer pain points, value propositions, and how they handle various aspects of sales, such as CRM and scheduling.

    Connection to Recruitment: A well-structured onboarding process can provide valuable insights for recruiters, helping them identify the characteristics and skills needed for success in the organization.

    Timing of Onboarding: Onboarding should start before scaling efforts to ensure that both customers and salespeople can achieve success, even in smaller organizations with limited resources.

    Metrics and Measurement: Metrics like Time-to-First Value, Sales Discovery Meetings, Sales Stack Adoption, and New Hire Feedback are suggested to measure the effectiveness of sales onboarding.

    Examples: The article provides examples of effective onboarding processes from different companies, highlighting their strategies and milestones.

    Practical Advice: The author offers practical advice for improving sales onboarding, such as involving a broader team in the process, defining clear onboarded criteria, focusing on preboarding, and making the process enjoyable and challenging.

    Trust in the Process: Emphasizes the importance of trusting the onboarding process and addressing any issues or roadblocks that may arise during the onboarding journey.

    In conclusion, the article highlights that investing in sales onboarding is not only a financial imperative but also a means to build a stronger and more successful sales team while fostering a culture of continuous improvement within the organization.


LĂ€mna ett svar

Din e-postadress kommer inte publiceras. Obligatoriska fÀlt Àr mÀrkta *